MAD MOOD MILAN: Beauty unites people

The catwalk organized by Mad Mood on the occasion of Milan Fashion Week, with a nod to the upcoming universal exhibition Expo Dubai 2020, wanted to underline the beauty of fashion and peoples, truly unique and special: ASIA, represented by 16 designers from 5 different countries, Kazakhstan, Uzbekistan, Kyrgyzstan, Tajikistan, Kyrgyzstan who competed with other international colleagues.
Meeting between East and West on the Mad Mood catwalk to tell the culture of peoples.
Isabella di Matteo, Aspara Brand, Valeria Cataudella, House of Carmicheal Byfield were the protagonists of the first fashion show: Monday 27 September’21 from 3 pm, at the historic setting of the Turati building in Via Meravigli, 7.
At 4 pm Patriot Denim Couture, CHOLPONA, Raushan Anuarbekova (winner of the international MadMood award at the Aspara Fashion Week in Kazakhstan), Toty & Dana, Azamat Sometov, ODINAEVA SHANAM, GULOMOVA SHAKNOZA paraded.
At 5 pm the Italian designers Fedra Couture, Roberta Pellegrino, Stebags & XTRAVERVINE, the Kazakh brand Omabelle, representing SilK Road of London and the extraordinary creations of the students of the Cordella Institute (Technical Partners in Backstage) with the artistic direction of Carol and Manuel Cordella.
Not only fashion but also social projects against anorexia and bulimia with the partnership of BOTERIANE and the Preziosaeunica brand for curvy women. Fashion as a tool to raise awareness of fundamental social issues with # GOODFOODISFASHIONFOOD, and therefore the extraordinary collaboration with “Isapori del Gargano” by Maratea Mario that delighted guests with typical clean and strictly organic and km0 products.
At 6 pm, Anor couture, Marosetti Bag, Filiberg Design, Shakhzoda Mukhamedova, Javhari, Ansar Collection, MAF ACCADEMY, Fany Moda and Salvatore Caputo Shoes were shown.
The tenth edition of this fashion event organized by Mad Mood, one of the most daring and particular formats conceived by Marianna Miceli, foresees as one element: the beauty and friendship of people.
Mad Mood thus continues its mission of promoting the territories through the alphabet of fashion, style, and design: born with the intention of disseminating the beauty of the territory, the agency led by Marianna Miceli is now characterized by a strong vocation international.
In this edition, the Kazakh Department of Tourism has chosen the Mad Mood catwalk to promote the city of Taraz, with #VISITTARAZ and #ILOVETARAZ.
At the end of the fashion shows, Madmood’s guests had the opportunity to taste traditional Kazakh and typical Apulian food with “The flavors of the Gargano” during the plate delivery ceremony.
As many as 28 fashion shows present the international lifestyle, narrating territories and cultures from all over the world through fashion and the collections of international designers: from Morocco to Saudi Arabia, from India to Russia without forgetting the Italian style that will inevitably be the protagonist.
Furthermore, the collaboration with the International Fashion Weeks connotes the Mad Mood fashion event as a true laboratory of “global” style that brings together the main sources of new experiences from emerging economies in today’s fashion world.
Wella, official partner of Mad Mood, for Hair in Backstage creations with the amazing essences of Crealisse Profumi that made the backstage magical even to the sense of smell.
Fashion editor: Agnes Wuyam
Photos: Tomasz Koperski
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